Flavor Innovation & Product Development
for Food Brands Ready to Scale
Flavor Crave Consulting partners with food companies and manufacturers to develop products through brainstorming, innovation, expert flavor application, recipe development, formulation support, regulatory expertise, and commercialization guidance.
With more than 20 years of food science and R&D experience, Valerie supports companies by improving their speed to market—from ideation to scale up and industrialization.
Product Development, Flavor Application & Regulatory Support
From ideation, to product concept, to commercialization, Valerie partners with cross-functional teams to deliver the final product. She has extensive background working directly with internal and customer marketing teams, sales, regulatory, flavorists, brand teams, product developers and sensory science, to develop profiles that fit the brand and deliver consumer expectations with purchase intent.
Whether you are launching something new or renovating an existing product, Flavor Crave Consulting provides solutions. Do you need to meet World Health Organization (WHO) standards? Do you need to reduce your sodium to meet WHO targets? Do you need to replace Artificial Colors? Let Flavor Crave support your internal or your customer projects.
Who Flavor Crave Consulting Supports
Flavor Crave Consulting has the flexibility working with companies at different stages of product development. Whether you are a new business, new to the U.S. market, or you are an established manufacturer launching new products, Flavor Crave provides the technical support needed to move forward with confidence.
Common client partners include:
- Emerging food companies developing their scalable product
- Growing manufacturers expanding their product lines
- Snack and flavor companies seeking product matching or seasoning development
- Natural color companies seeking product demonstration utilizing their ingredients
- Food companies transitioning products from concept to product launch
Regulatory Support
Flavor Crave Consulting delivers regulatory expertise to food companies across North America and to international brands entering the U.S. market. Services include development of Nutrition Facts Panels and Ingredient Statements, FDA regulatory compliance assessments, claims review and substantiation, PDCAAS calculations, and packaging graphics review to ensure alignment with current FDA guidelines and CFR regulations.
Why Food Brands Work With Flavor Crave Consulting
Successful food products require more than great flavor and great color, they require precise formulation, scalability, and technical expertise.
With more than 20 years of experience in food science and flavor applications, Valerie Daniello has experience developing products across a wide range of sweet and savory categories including snacks, dairy, desserts, salad dressings, sauces, and dips.
Her work integrates technical knowledge with a practical approach to product development, enabling companies to solve formulation challenges, refine flavor systems, and bring products to market.
.png?width=400&height=400&name=Valerie%20Daniello%20Principal%20Food%20Scientist%20and%20Certified%20Flavor%20Applicationist%20(1).png "Valerie Daniello Principal Food Scientist and Certified Flavor Applicationist (1)")
Valerie Daniello
Certified Flavor Applicationist
Let’s Build Your Next Product
Whether you're developing a new product, refining an existing formula, or preparing to scale production, Flavor Crave Consulting can help move your idea forward.
From flavor development and product matching to formulation troubleshooting and commercialization support, Valerie partners with food brands and manufacturers to turn great ideas into products that consumers crave.
If you're ready to start the conversation, let's talk.