--- title: About description: Flavor Crave Consulting helps food companies develop, optimize, and scale products through expert flavor application and commercialization support. image: https://flavorcraveconsulting.com/hubfs/Flavor%20Crave%20Consulting%20%20(3)-1.png --- [Skip to content](https://flavorcraveconsulting.com/about#main-content) Chicago-Based • Supporting Food Innovation [![Consulting Research Development](https://flavorcraveconsulting.com/hs-fs/hubfs/Flavor%20Crave%20Color%20Logo%202%20Web%20Small.png?width=500&height=182&name=Flavor%20Crave%20Color%20Logo%202%20Web%20Small.png "Consulting Research Development")](https://flavorcraveconsulting.com/?hsLang=en) - [Home](https://flavorcraveconsulting.com?hsLang=en) - [About](https://flavorcraveconsulting.com/about) - Blog - Coming Soon - [CONTACT US](https://flavorcraveconsulting.com/contact?hsLang=en) # About Flavor Crave Consulting ![Flavor Crave Consulting Spice Lab-1](https://flavorcraveconsulting.com/hs-fs/hubfs/Flavor%20Crave%20Consulting%20Spice%20Lab-1.png?width=400&height=400&name=Flavor%20Crave%20Consulting%20Spice%20Lab-1.png "Flavor Crave Consulting Spice Lab-1") ## About Flavor Crave Consulting Flavor Crave Consulting supports companies and manufacturers develop innovative products through expert flavor application, development, formulation, support, and commercialization guidance. Founded by **Valerie Daniello**, a Certified Flavor Applicationist and Principal Food Scientist, Flavor Crave Consulting brings more than **20+ years of experience in food science and product development** across sweet and savory applications. From concept to commercialization, Valerie partners with companies to turn great ideas into consumers crave. [Contact Valerie Daniello](https://flavorcraveconsulting.com/contact?hsLang=en) ## Engages with Food Companies to Innovate and Scale-Up  Food innovation requires more than great ideas—it requires technical expertise to turn those ideas into products that perform in the market. Flavor Crave Consulting partners with **emerging brands, growing manufacturers, and established food companies** to support product development, flavor optimization, cost reduction and commercialization. With deep experience across snacks, desserts, dairy applications, and flavor systems, Valerie helps companies navigate the challenges of formulation, scale-up, and product performance. Whether the goal is to **match a competitor’s product, develop a new flavor profile, improve margins, or transition from kitchen concept to full production**, Flavor Crave Consulting provides practical solutions grounded in real industry experience.   [Learn more about our Service Offerings](https://flavorcraveconsulting.com/contact?hsLang=en) ![Flavor Crave Consulting Snacks-1](https://flavorcraveconsulting.com/hs-fs/hubfs/Flavor%20Crave%20Consulting%20Snacks-1.png?width=300&name=Flavor%20Crave%20Consulting%20Snacks-1.png "Flavor Crave Consulting Snacks-1") ![Flavor Crave Consulting Puddings](https://flavorcraveconsulting.com/hs-fs/hubfs/Flavor%20Crave%20Consulting%20Puddings.png?width=300&name=Flavor%20Crave%20Consulting%20Puddings.png "Flavor Crave Consulting Puddings") ![Valerie Daniello Principal Food Scientist and Certified Flavor Applicationist 3](https://flavorcraveconsulting.com/hubfs/Valerie%20Daniello%20Principal%20Food%20Scientist%20and%20Certified%20Flavor%20Applicationist%203.png "Valerie Daniello Principal Food Scientist and Certified Flavor Applicationist 3") ## VALERIE DANIELLO Principal Food Scientist & Certified Flavor Applicationist Valerie Daniello has spent more than two decades helping food companies develop successful products across a wide range of applications including snacks, desserts, dairy products, and flavor systems. Her work bridges the gap between **innovation, formulation science, and real-world manufacturing.** She works closely with product teams to solve formulation challenges, refine flavor systems, and guide products through the development process from concept to commercialization. - 20+ Years of Flavor Applications & Food Science Expertise - R&D leadership experience - Sweet and savory application expertise - Recipe development, product development and commercialization  - Customer-facing technical support - Library with over 400 Solutions within the Flavor, Taste, Umami and Natural Color area - Sodium Reduction & Sweetness Modulation Toolkit - Category Management & Raw Material Sourcing - Regulatory Support- Nutritional and ingredient list creation. Label compliance review # Engagement types ![Flavor Crave Consulting Product Matching](https://flavorcraveconsulting.com/hs-fs/hubfs/Flavor%20Crave%20Consulting%20Product%20Matching.png?width=300&name=Flavor%20Crave%20Consulting%20Product%20Matching.png "Flavor Crave Consulting Product Matching") # Product Matching ![Flavor Crave Consulting Reformulation Strategies](https://flavorcraveconsulting.com/hs-fs/hubfs/Flavor%20Crave%20Consulting%20Reformulation%20Strategies.png?width=300&name=Flavor%20Crave%20Consulting%20Reformulation%20Strategies.png "Flavor Crave Consulting Reformulation Strategies") # Reformulation strategies ![Flavor Crave Consulting Scale-up Support](https://flavorcraveconsulting.com/hs-fs/hubfs/Flavor%20Crave%20Consulting%20Scale-up%20Support.png?width=300&name=Flavor%20Crave%20Consulting%20Scale-up%20Support.png "Flavor Crave Consulting Scale-up Support") # Scale-Up Support ![Flavor Crave Consulting Flavor Development](https://flavorcraveconsulting.com/hs-fs/hubfs/Flavor%20Crave%20Consulting%20Flavor%20Development.png?width=300&name=Flavor%20Crave%20Consulting%20Flavor%20Development.png "Flavor Crave Consulting Flavor Development") # Flavor Development ![Flavor Crave Consulting Cost Optimization](https://flavorcraveconsulting.com/hs-fs/hubfs/Flavor%20Crave%20Consulting%20Cost%20Optimization.png?width=300&name=Flavor%20Crave%20Consulting%20Cost%20Optimization.png "Flavor Crave Consulting Cost Optimization") # Cost Optimization ![Flavor Crave Consulting R&D](https://flavorcraveconsulting.com/hs-fs/hubfs/Flavor%20Crave%20Consulting%20R%26D.png?width=300&name=Flavor%20Crave%20Consulting%20R%26D.png "Flavor Crave Consulting R&D") # R&D Troubleshooting ![Flavor Crave Consulting snack seasoning development](https://flavorcraveconsulting.com/hubfs/Flavor%20Crave%20Consulting%20%20snack%20seasoning%20development.jpg "Flavor Crave Consulting snack seasoning development") ## From Real Foods to Snack Flavors *Valerie translates full culinary experiences—like fried pickles with creamy herb dip—into complete seasoning systems designed for performance, taste, and visual appeal. * The translation of real food item, into a snack seasoning- is just one of Valerie’s expertise. For example, eating an appetizer and translating the flavor onto a chip. Incorporating the flavor of the fried batter, the tangy pickle and the creamy herbal dip. The goal is the development of a “complete” snack seasoning utilizing authentic flavors, richness, visual appearance, and seasoning functionality delivered all in one seasoning blend.   #### Ready to Bring Your Product to Life?   *From concept to commercialization, get expert guidance to develop, refine, and scale your product with confidence.* [Start the Conversation](https://flavorcraveconsulting.com/contact?hsLang=en) ![Flavor Crave Consulting specialty in snack seasoning development](https://flavorcraveconsulting.com/hs-fs/hubfs/Flavor%20Crave%20Consulting%20specialty%20in%20snack%20seasoning%20development.png?width=271&height=271&name=Flavor%20Crave%20Consulting%20specialty%20in%20snack%20seasoning%20development.png "Flavor Crave Consulting specialty in snack seasoning development") ## Why Flavor Crave Consulting Food Science Expertise - Product Matching & Competitive Benchmarking - Flavor Application & Optimization - Seasoning Systems & Savory Applications - Dairy & Dessert Product Development - R&D Troubleshooting & Formula Improvement - Scale‑Up & Commercialization Support - Cost Reduction & Margin Improvement - Clean Label / Natural Reformulation - Sensory Evaluation Support - Recipe Translation into Authentic Snack Profile - Innovation & Product Pipeline Development [Work with our team](https://flavorcraveconsulting.com/contact?hsLang=en) ![Flavor Crave Consulting Lab Collage 6 400 x 800](https://flavorcraveconsulting.com/hubfs/Flavor%20Crave%20Consulting%20Lab%20Collage%206%20400%20x%20800.png "Flavor Crave Consulting Lab Collage 6 400 x 800") # Who Do We Help - ![Flavor Crave Consulting Emerging Food Brands](https://flavorcraveconsulting.com/hubfs/Flavor%20Crave%20Consulting%20Emerging%20Food%20Brands.png "Flavor Crave Consulting Emerging Food Brands") #### Emerging Food Brands Support development of scalable formulas.  - ![Flavor Crave Consulting Food Companies Scaling Production](https://flavorcraveconsulting.com/hubfs/Flavor%20Crave%20Consulting%20Food%20Companies%20Scaling%20Production.png "Flavor Crave Consulting Food Companies Scaling Production") #### Food Companies Scaling-Up Production Need technical guidance moving from kitchen to manufacturing. - ![Flavor Crave Consulting Growing Manufactures](https://flavorcraveconsulting.com/hubfs/Flavor%20Crave%20Consulting%20Growing%20Manufactures.png "Flavor Crave Consulting Growing Manufactures") #### Growing Manufacturers Need R&D expertise without hiring a full-time scientist. - ![Flavor Crave Consulting Snack and Flavor Companies](https://flavorcraveconsulting.com/hubfs/Flavor%20Crave%20Consulting%20Snack%20and%20Flavor%20Companies.png "Flavor Crave Consulting Snack and Flavor Companies") #### Snack & Flavor Companies Require product matching, seasoning development, or innovation support. # Engagement types ![Flavor Crave Consulting Project Consulting-1](https://flavorcraveconsulting.com/hs-fs/hubfs/Flavor%20Crave%20Consulting%20Project%20Consulting-1.png?width=300&name=Flavor%20Crave%20Consulting%20Project%20Consulting-1.png "Flavor Crave Consulting Project Consulting-1") # Project consulting # Focused development work. ![Flavor Crave Consulting Technical advisory](https://flavorcraveconsulting.com/hs-fs/hubfs/Flavor%20Crave%20Consulting%20Technical%20advisory.png?width=300&name=Flavor%20Crave%20Consulting%20Technical%20advisory.png "Flavor Crave Consulting Technical advisory") # Technical advisory # Ongoing R&D guidance. ![Flavor Crave Consulting Product Development-1](https://flavorcraveconsulting.com/hs-fs/hubfs/Flavor%20Crave%20Consulting%20Product%20Development-1.png?width=232&height=232&name=Flavor%20Crave%20Consulting%20Product%20Development-1.png "Flavor Crave Consulting Product Development-1") # Product development # End-to-end formulation support. ![Flavor Crave Consulting Commercialization-1](https://flavorcraveconsulting.com/hs-fs/hubfs/Flavor%20Crave%20Consulting%20Commercialization-1.png?width=230&height=230&name=Flavor%20Crave%20Consulting%20Commercialization-1.png "Flavor Crave Consulting Commercialization-1") # Commercialization # Scale-up and manufacturing transition. ![Flavor Crave Consulting Project Consulting-1](https://flavorcraveconsulting.com/hs-fs/hubfs/Flavor%20Crave%20Consulting%20Project%20Consulting-1.png?width=200&height=200&name=Flavor%20Crave%20Consulting%20Project%20Consulting-1.png "Flavor Crave Consulting Project Consulting-1") # Project consulting # Focused development work. ![Flavor Crave Consulting Technical advisory](https://flavorcraveconsulting.com/hs-fs/hubfs/Flavor%20Crave%20Consulting%20Technical%20advisory.png?width=200&height=200&name=Flavor%20Crave%20Consulting%20Technical%20advisory.png "Flavor Crave Consulting Technical advisory") # Technical advisory # Ongoing R&D guidance. ![Flavor Crave Consulting Product Development-1](https://flavorcraveconsulting.com/hs-fs/hubfs/Flavor%20Crave%20Consulting%20Product%20Development-1.png?width=200&height=200&name=Flavor%20Crave%20Consulting%20Product%20Development-1.png "Flavor Crave Consulting Product Development-1") # Product development # End-to-end formulation support. ![Regulatory Support](https://flavorcraveconsulting.com/hs-fs/hubfs/Regulatory%20Support.png?width=200&height=200&name=Regulatory%20Support.png "Regulatory Support") # Regulatory Support # FDA guidelines and CFR regulations. ![Flavor Crave Consulting](https://flavorcraveconsulting.com/hs-fs/hubfs/Flavor%20Crave%20Consulting.png?width=280&height=100&name=Flavor%20Crave%20Consulting.png "Flavor Crave Consulting") ![Flavor Crave Consulting Commercialization-1](https://flavorcraveconsulting.com/hs-fs/hubfs/Flavor%20Crave%20Consulting%20Commercialization-1.png?width=200&height=200&name=Flavor%20Crave%20Consulting%20Commercialization-1.png "Flavor Crave Consulting Commercialization-1") # Commercialization # Scale-up and manufacturing transition. ![Flavor Crave Consulting Contact Us](https://flavorcraveconsulting.com/hs-fs/hubfs/Flavor%20Crave%20Consulting%20Contact%20Us.png?width=936&height=624&name=Flavor%20Crave%20Consulting%20Contact%20Us.png "Flavor Crave Consulting Contact Us") [Let's Start Experimenting](https://flavorcraveconsulting.com/about-ver1?hsLang=en) ## Let’s build something exceptional together. Whether you are renovating a current formula or launching something new, Flavor Crave Consulting delivers expert flavor application, provides expertise, insight, and execution to bring your vision to life with accelerated speed to market and confidence.     ![Flavor Crave Color Logo 2 Web Small](https://flavorcraveconsulting.com/hs-fs/hubfs/Flavor%20Crave%20Color%20Logo%202%20Web%20Small.png?width=500&height=182&name=Flavor%20Crave%20Color%20Logo%202%20Web%20Small.png "Flavor Crave Color Logo 2 Web Small")  © 2025 Flavor Crave Consulting Site Created & Managed By [The Fractional Executive Network](Https://TheFractionalExecutiveNetwork.com)