About

About Flavor Crave Consulting

Flavor Crave Consulting supports companies and manufacturers develop innovative products through expert flavor application, development, formulation, support, and commercialization guidance.

Founded by Valerie Daniello, a Certified Flavor Applicationist and Principal Food Scientist, Flavor Crave Consulting brings more than 20+ years of experience in food science and product development across sweet and savory applications.

From concept to commercialization, Valerie partners with companies to turn great ideas into consumers crave.

Engages with Food Companies to Innovate and Scale-Up

Food innovation requires more than great ideas—it requires technical expertise to turn those ideas into products that perform in the market.

Flavor Crave Consulting partners with emerging brands, growing manufacturers, and established food companies to support product development, flavor optimization, cost reduction and commercialization.

With deep experience across snacks, desserts, dairy applications, and flavor systems, Valerie helps companies navigate the challenges of formulation, scale-up, and product performance.

Whether the goal is to match a competitor’s product, develop a new flavor profile, improve margins, or transition from kitchen concept to full production, Flavor Crave Consulting provides practical solutions grounded in real industry experience.